Nokia today announced that the Nokia Asha 501, the first of a new generation of smartphones to run on the new Asha Platform, is available for purchase across East Africa.  The Nokia Asha 501 features distinctively Nokia design, a faster and more intuitive user interface and smarter Internet experiences – all at an affordable price.

The Asha 501 will be available through retailers across East Africa in black, red and yellow, at the following recommended retail prices:
Kenya:          KES 7,999
Uganda:       UGX 279,900
Tanzania:     TZs 179,900

“The new Nokia Asha 501 helps people quickly access everything they love with just a simple swipe,” said Bruce Howe, general manager Nokia East Africa. “Coupled with beautiful design, it’s a smartphone with style and innovation, offered at a great price. It builds on the momentum for Asha smartphones in East Africa, and our continued commitment to provide affordable, yet striking, smartphones for the youth.”

Standout colour and design
The Nokia Asha 501 is available in a choice of striking colours. Its seamless design comes in just two parts: a durable, removable “shell” and the scratch-resistant, tempered glass display. The compact, easy-to-use Nokia Asha 501 weighs only 98 grams, for the ultimate in portability. 

Fast, intuitive user interface
The Nokia Asha 501 works with just a simple swipe. Swipe unlocks the phone, closes apps and is used to shift between two screens: ‘Home’ and ‘Fastlane’. Home makes full use of the three-inch capacitive touchscreen, displaying a traditional application launcher. Fastlane is the second screen that adapts to display recent activity on the phone as well as upcoming events, helping people multi-task. Fastlane also supports social integration with Facebook and Twitter, by allowing people to post directly from within Fastlane.

Instant access to apps and more
The new Asha comes with the Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%, making mobile browsing faster and more affordable. People can enjoy a world of entertainment on the Nokia Asha 501, including pre-installed social apps like Facebook and Twitter; chat services like Line, Nimbuzz and WeChat; as well as up to 40 free EA games available to download, such as Plants vs. Zombies. Even more free apps and games are available from Nokia Store, including HERE Maps and the new Nokia Xpress Now content discovery web app.

“We are especially excited about the availability of HERE Maps for the Asha 501,” added Howe. For East African consumers, HERE offers the most accurate, up-to-date and comprehensive maps and navigation services available in the local market, further enhancing the great user experience of the Nokia Asha 501.”