The Asha 501 will be available
through retailers across East Africa in black, red and yellow, at the
following recommended retail prices:
Kenya: KES 7,999
Uganda: UGX 279,900
Tanzania: TZs 179,900
“The new Nokia Asha 501 helps
people quickly access everything they love with just a simple swipe,”
said Bruce Howe, general manager Nokia East Africa. “Coupled with
beautiful design, it’s a smartphone with style and
innovation, offered at a great price. It builds on the momentum for
Asha smartphones in East Africa, and our continued commitment to provide
affordable, yet striking, smartphones for the youth.”
Standout colour and design
The Nokia Asha 501 is available
in a choice of striking colours. Its seamless design comes in just two
parts: a durable, removable “shell” and the scratch-resistant, tempered
glass display. The compact, easy-to-use
Nokia Asha 501 weighs only 98 grams, for the ultimate in portability.
Fast, intuitive user interface
The Nokia Asha 501 works with
just a simple swipe. Swipe unlocks the phone, closes apps and is used to
shift between two screens: ‘Home’ and ‘Fastlane’. Home makes full use
of the three-inch capacitive touchscreen,
displaying a traditional application launcher. Fastlane is the second
screen that adapts to display recent activity on the phone as well as
upcoming events, helping people multi-task. Fastlane also supports
social integration with Facebook and Twitter, by
allowing people to post directly from within Fastlane.
Instant access to apps and more
The new Asha comes with the
Nokia Xpress Browser pre-loaded, which compresses Internet data by up to
90%, making mobile browsing faster and more affordable. People can
enjoy a world of entertainment on the Nokia Asha
501, including pre-installed social apps like Facebook and Twitter;
chat services like Line, Nimbuzz and WeChat; as well as up to 40 free EA
games available to download, such as Plants vs. Zombies. Even more free
apps and games are available from Nokia Store,
including HERE Maps and the new Nokia Xpress Now content discovery web
app.
“We are especially excited about the availability of HERE Maps for the Asha 501,” added Howe.
For East African consumers, HERE offers the most accurate,
up-to-date and comprehensive maps and navigation services available in
the local market, further enhancing the great user experience of the
Nokia Asha 501.”